Bigg Boss packs a ‘parivarik punch’ for season 6
Labels:
News
·
Colors
is back with its big ticket show, Bigg Boss Season 6 with actor Salman
Khan, who has become synonymous with the show, as its host. The show
will be aired daily in the primetime 9PM slot from October 7, 2012. This
is the channel’s third reality show to be launched within a month after
Sur Kshetra and India’s Got Talent (which goes on-air from September
22).
The tagline for the show is Bigg Boss
Season 6 ‘Alag Che’ but what’s different this time around? For one, the
show will be aired at 9PM as against 10.30PM last season. This marks a
strategic shift for the channel as it hopes to market the controversy
ridden show as a wholesome family entertainer with a ‘parivarik punch’
this time around.
The show will be aired daily at 9PM, from
Sunday to Monday starting October 7, 2012. The 9PM slot means the
channel overhauling its entire primetime programming on weekdays. With
its 9PM show, Chhal – Sheh Aur Maat slated to go off-air soon, it is
still not clear which is the other show the channel is likely to pull
the plug on. On weekends, the channel is heavily banking on reality
shows to draw in the numbers as it will now have four reality shows
back-to-back, starting with Sur Kshetra at 7:30PM followed by Bigg Boss.
Zindagi Ki Haqeeqat Se Aamna Samna gets pushed back to 11PM while
India’s Got Talent takes its place at 10PM.
The 9PM slot also pits Bigg Boss directly against Star Plus’ Diya Aur Baati Hum on weekdays and Sony’s Kaun Banega Crorepati on weekends, both big TRP drawers for their respective channels. Colors, on its part, is all set to take on the competition directly.
The 9PM slot also pits Bigg Boss directly against Star Plus’ Diya Aur Baati Hum on weekdays and Sony’s Kaun Banega Crorepati on weekends, both big TRP drawers for their respective channels. Colors, on its part, is all set to take on the competition directly.
According
to Raj Nayak, CEO, Colors, “If you look at any time slot, there is
stiff competition and you cannot run away from that fact. We have full
conviction in our show which has been designed keeping the entire family
in mind.” And Colors is banking on Salman Khan, whose name spells
box-office success, to help them draw in the ratings.
Colors has always been perceived to be a
‘spends heavy’ channel and with Bigg Boss being one of the most
expensive properties on television, the tag of being heavy spenders
remains. However, Nayak said, “We are efficient spenders and know how to
get the best bang for the bucks spent.” To that effect, the channel
will be looking to monetise its association with Salman Khan. For
starters, the channel is looking at 20 per cent premium on its ad rates.
Though the title sponsors have still not been finalised, reports
suggest that the price would be in the range of Rs 35-40 crore.
As per TAM data last week, Colors was in the second place behind Star Plus, but the race between the top four channels is such that any channel could be number one. Colors will be hoping that Bigg Boss and Salman Khan will help it reach the top.
As per TAM data last week, Colors was in the second place behind Star Plus, but the race between the top four channels is such that any channel could be number one. Colors will be hoping that Bigg Boss and Salman Khan will help it reach the top.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment